Strategic corporate communication

  • 274 Pages
  • 3.42 MB
  • English
Tata McGraw-Hill Pub. Co. , New Delhi
Communication in management -- India., Communication in marketing -- India., Communication in management -- United States., Communication in marketing -- United St
About the Edition

In the Indian context; includes partial reference to the development of the concept in the United States of America.

StatementPaul A. Argenti.
LC ClassificationsHD30.3 .A735 2007
The Physical Object
Paginationxx, 274 p. :
ID Numbers
Open LibraryOL16652794M
ISBN 10007061816X
ISBN 139780070618169
LC Control Number2007431904

Section one - roles and responsibilities of corporate communication offices section two -the value of strategic communication to overall business initiatives section three - necessity of an analytic measurement system conclusion appendix appendix a learning portfolio This introductory chapter provides a definition of corporate communication and lays out the themes for the remainder of the book.

The chapter starts with a brief discussion of the importance of corporate communication followed by an introduction to key concepts such as corporate identity, corporate image and stakeholders. Corporate Communication: Strategic Adaptation for Global Practice [Michael B.

Description Strategic corporate communication EPUB

Goodman, Peter B. Hirsch] on *FREE* shipping on qualifying offers. The chief communication officer at a Fortune multinational corporation today faces the challenges of a rapidly changing global economyCited by: Strategic Corporate Communication is an updated adaptation of Argenti s best work for the Indian market.

Replete with new cases and examples from Indian industry, it covers all aspects of communication and its development in India. It also contrasts the practice of corporate communication in the US, while further investigating the business environment in India and how that has shaped the.

The Strategic and Corporate Communication major emphasizes communication theory and practice associated with the advancement of an organization's mission, services, and vision through persuasive messaging in the broad organizational context, by exploring the purposeful use of communication.

Feb 01,  · Strategic Communication for Organizations elucidates the emerging research on strategic communication, particularly as it operates in a variety of organizational settings. This book, appropriate for both students and practitioners, emphasizes how theory and research from the field of communication studies can be used to support and advance organizations of all types across a variety of.

Corporate Strategic Communication [Richard Stanton] on *FREE* shipping on qualifying offers. Taking a new approach to strategic corporate communication, this book provides students and practitioners with the tools needed to understand what makes a successful communication strategy and how to implement it.

It features global case studies from a wide range of business sectors to link Author: Richard Stanton. Hello I'm student of social communication and always I asking to professors what really is strategy communication but never I got a coherent answer even from the professor who hold strategic communication course (funny) But I read and a very good article by a professor and researcher who are studying just Strategic communication for 8 years.

Strategic Corporate Communication is an updated adaptation of Argenti s best work for the Indian market. Replete with new cases and examples from Indian industry, it covers all aspects of communication and its development in India. This article examines the nature of strategic communication, which is defined as the purposeful use of communication by an organization to fulfill its mission.

In my opinion, Dale Carnegie's How to Win Friends and Influence People is the standard bearer for effective communication. This book has remained relevant since its publication in because it breaks down several basic truths at the heart of pe. Corporate communication strategy is defined as a specific strategy developed in the organization and aimed at implementing core company goals, mission, vision, and achieve long-lasting success.

The development of the communication strategy in a particular company may be defined by a number of stages and practices it should implement.

The Handbook of Corporate Communication and Public Relations is an essential one-stop refer-ence for all academics, practitioners and students seeking to understand organizational communication management and strategic public relations.

Sandra M. Oliveris a corporate communication academic at Thames Valley University. The Third Edition of this market-leading text has been updated and expanded with contemporary case material and more detailed coverage of the main topics and trends in corporate communication. New to the Third Edition: New chapters on strategic planning and campaign management, research and measurement and CSR and community relations - Greatly expanded coverage of key areas: internal.

1 What is strategic communication. “Strategic Planning” by Stefano Senise from Thinkstock is licensed under CC BY Scholars and communication professionals have adopted strategic communication as an umbrella term meant to include a variety of communication-related professions, such as public relations, brand communication, advertising, and Jasmine Roberts.

Get this from a library. Strategic corporate communication: a global approach for doing business in the new India. [Paul A Argenti] -- "Strategic Corporate Communication provides a practical and precise game plan for effectively conveying your company's message to both employees based in India and to your Indian customers.

In it. Join your peers at the 2nd Strategic Corporate Communications conference to benchmark best practices and stay on top of the latest strategies and trends. Gain new tips from leading organizations who are taking their corporate communication strategies to the next level, using the latest strategies & tools, including case-studies from.

Strategic Communications Planning The purpose of a strategic communications plan is to in-tegrate all the organization’s programs, public education and advocacy efforts. By plan-ning a long-term strategy for your efforts, you will be posi-tioned to be more proactive and strategic, rather than con-sistently reacting to the existing environment.

Aug 21,  · This authoritative book will provide relevant knowledge and skills in corporate communication that is unsurpassed in readability, depth and breadth. At the start of each chapter, the authors will prepare a short abstract that summarises the content of their contribution.

Nov 01,  · Argenti's Corporate Communication was the first text to tackle this subject, and now in its fourth edition, it remains the most comprehensive book in this field. Corporate Communications describes the changes in the environment for business that have taken place over the last half-century, and their implications for corporate communication/5.

Jan 19,  · This textbook offers a broad insight into the field of strategic communication. The main aim of the book is to give a general overview of theories, concepts and methods in strategic communication. The book also aims to develop an understanding of different perspectives and the consequences each one has for by: 2.

The Role of Effective Communication in Strategic Management of Organizations Dr. (Mrs). Lovlyn Ekeowa Kelvin-Iloafu Department of Management Faculty of Business Administration University of Nigeria Enugu Campus Abstract Communication is the art of passing information from one person to another so that they can be received in the.

Strategic Communications Planning Page 5 THE CONTENT OF A COMMUNICATIONS PLAN Let's start by looking at the general sections of a communications plan. Here's what I've used when planning a communications initiative, in roughly the order I approach them.

Not all of them are always necessary. This is the broad list. The book is mostly focused on the Steve Jobs communication and presentation style. You can check out our latest blog on Steve Jobs Presentation Style to quickly learn about effective communication skills taught by Steve Jobs.

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The article also contains additional presentation skills and public speaking tips. The book quotes Steve Jobs, saying. Defining Strategic Communication. Strategic communication is a term used to denote the higher-level concerns behind communicative efforts by organizations to advance organizational mission.

It is, therefore, inherently multidisciplinary as work in this area draws on literature from a wide array of other subfields, including public relations, marketing, advertising, and management. Aug 06,  · The Strategic Communications Planning eBook is an introduction to effective strategic corporate communications planning.

It features all of the posts from the original communications planning series of posts, edited to reflect feedback I’ve received and.

A holistic perspective for navigating and exploring the CSR landscape. Strategic Corporate Social Responsibility: Sustainable Value Creation, Fifth Edition, redefines corporate social responsibility (CSR) as being central to the value-creating purpose of the firm and provides a framework that firms can use to navigate the complex and dynamic business landscape.

Corporate communication: strategic adaptation for global practice. [Michael B Goodman; Peter B Hirsch] Home. WorldCat Home About WorldCat Help. Search. Search "Goodman and Hirsch's book is essential reading for corporate communications executives.

Insightful and practical. 3 Skills needed in the strategic communication profession Many students who are interested in pursuing a career in strategic communication ask, “What can I do in order to be successful in my internship?” or “What skills do I need by the time I graduate?” The answers often depend on the specific Jasmine Roberts.

This textbook offers a broad insight into the field of strategic communication. The main aim of the book is to give a general overview of theories, concepts and methods in strategic communication.

The book also aims to develop an understanding of different perspectives and the. Strategic corporate social responsibility stakeholders in a global environment.

3d ed. Los Angeles: SAGE. E-mail Citation» The textbook is a very comprehensive guide on CSR and strategy.

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After introducing an overview of the core concepts and practical challenges, it walks readers through several strategy-related issues and cases on CSR.Strategic Employee Communication Building A Culture of Engagement (Book): Employee engagement (or a lack thereof) can often be linked to poor communication and a detachment from company goals.

Companies of all sizes are looking for ways to boost communication, recognizing its impact on key business outcomes, such as productivity and profitability.

This book offers fresh insights about.Strategic Investment Media. Strategic Investment Media (SIM) is an independent media agency established by professionals with ten years’ experience in the business & investment reporting industry (print, digital and audiovisual), specialised in country promotion, government level nation-branding campaigns and targeted/contextualised corporate announcements.